Brand Identity & Strategy
Building a Brand: C+C
Role
Lead Designer / Branding Strategist
Scope
Full brand identity package and application
Client
Corella + Camou
Year
2019
Defining the Voice, Shaping the Look
Corella + Camou is an architecture and interior design firm based in Mexico. Founded by a husband-and-wife team, their vision blends structure with emotion, function with elegance.
This project began with one question: How can design make this brand not just seen—but remembered? They approached me with a story that needed visual expression—something timeless, minimal, and elegant. The result is a refined and timeless identity—modern yet grounded—that honors their design sensibility while feeling approachable and enduring across printed materials and their social presence on Instagram.
Behind the Scenes
Tools
Illustrator, Photoshop & After Effects
Outcome & Impact
The final brand identity communicates the essence of union:
In the name: Corella + Camou brings together two last names, representing the partnership of the founders.
In the field: The visual language bridges architecture and interior design, reflecting the firm’s dual specialty.
In the design: Delicate, continuous lines visually connect elements, reinforcing the concept of unity.
